Your Guide To The Great Eastern Wine Week Festival
By Georgie Gow
Tasmania’s east coast is iconic for its white sandy beaches, scenic walks (hello Wineglass Bay and Mt Amos), and friendly locals who make your stay that little bit more memorable. Now in its 11th year, the Great Eastern Wine Week has become just as much a part of the regional landscape, showcasing Tasmania’s finest cool climate wines over four spectacular days.
▼
At this year’s Great Eastern Wine Week Festival (23-26 October), the East Coast Wine Trail - a collection of 15 vineyards and cellar doors - is set to celebrate the winemakers, growers, producers and people behind the wine, through immersive events, tastings and behind-the-scenes experiences. Stretching along 220 kilometres of native bushland and pristine beaches, the 2025 festival is your invitation to drive one of Australia’s most picturesque road trips, and discover the stories and spirit behind the region’s outstanding wines.
Here’s our guide to making the most of four days on Tasmania’s east coast this Great Eastern Wine Week.
Mayfield Estate (image: Jasper Da Seymour)
DAY ONE: Thursday 23 October
Great Eastern Wine Week Launch Party
Kick off with a festival-style launch party at The Branch in Swansea, featuring tastings from east coast vineyards, live music, local produce, and a live auction.
Our tip: Make the most of the wine tasting on day one, and purchase extra luggage in advance to make room for all of your newfound favourites.
7 Maria Street, Swansea
2pm - 10pm
Mayfield Estate (image: Jasper Da Seymour)
DAY TWO: Friday 24 October
Wellness and Wine
Start your day with a Pilates session on the Mayfield Estate deck, overlooking the stunning Great Oyster Bay. Afterwards, take a refreshing dip in the ocean and unwind in the sauna. Finally, return to the cellar door to enjoy a glass of bubbles and a breakfast featuring local produce and Tasman Sea Salt.
Our tip: This event is likely to sell out, but we recommend visiting the vineyard over the weekend any time for pizza, wine and a ridiculously good view.
11610 Tasman Highway, Little Swanport
9am - 11am
Back Vintages and Canapés
All weekend, Boomer Creek Vineyard will showcase six guided flights of back-vintage whites and Pinot Noirs (2017–2019), paired with locally sourced canapés from nearby Gray Café.
10922 Tasman Highway, Little Swanport
11:30am - 3:30pm
Meet the Maker at Milton
Winemaker Jacqui Dolan will host a guided tasting and behind-the-scenes tour at Milton Vineyard’s newly established winery, offering guests a curated journey through the winemaking process, and the chance to sample unreleased vintages.
Our tip: At the end of the tour, purchase a glass and settle in on the balcony to take in the views.
14635 Tasman Highway, Cranbrook
2:30pm - 3:30pm
Boomer Creek Vineyard & Cellar Door (image: Tourism Australia)
DAY THREE: Saturday 25 October
Maclean Bay Wines Pinot + Pizza
Maclean Bay Wines will open its cellar door for wine and eats on Saturday and Sunday, serving estate wines including Pinot Noir and Rosé alongside woodfired pizzas. Small-batch wines from owners Scott and Sonia will also be available to enjoy and take home.
Toxteth Court, Bicheno
12pm - 4pm
Miss Jacquie’s Sip & Sing at Priory Ridge Estate
Priory Ridge Estate will host an interactive two-hour music and comedy experience in the vineyard, featuring local wine, a grazing table of Tasmanian produce, and the chance for all guests to join in creating a live musical performance.
280 Ansons Bay Road, St Helens
1pm - 3pm
Priory Ridge Wines (image: Tourism Tasmania and Rob Burnett)
DAY FOUR: Sunday 26 October
Obsession Confession
Confess your sins or share your desires on the lawns of the historic Buckland Church. Obessionist’s first ever pop-up cellar door will also feature tapas from the team at Twamley Farm.
Tasman Highway, Buckland
12pm - 4pm
Nectar of the Gods: Exploring Regionality in Honey & Wine
Discover Tasmania’s unique terroirs with a special honey and wine tasting, hosted by Rob Barker of Wild Hives and Keira O’Brien of Rivulet Wines, followed by a shared table lunch from Cake and Honey.
600 Grange Road, Swansea
12pm - 3pm
For the full event guide and booking details, visit the Great Eastern Wine Week website.
